中圖分類號：D923.4文獻標識碼：ADOI:10.19358/j.issn.2097-1788.2025.04.010
引用格式：胡浩翔，呂昊然. 元宇宙環境中版權保護的邏輯轉型與規則發展［J］.網絡安全與數據治理，2025，44（4）：66-72.

The logical transformation and rule development of copyright protection in the Metaverse environment

Abstract： In the Metaverse digital ecosystem, the confirmation of work copyright and data rights presents a fundamental legal framework of "data-data segment-work". In the Metaverse environment, digital content is extremely easy to copy and spread, and users′ ability to control their copyrighted works is significantly weakened, resulting in the partial failure of the interest balance protection model centered on rights restrictions in traditional copyright law. In view of this, the approach to copyright protection in the Metaverse environment should shift to a "new balance of interests" pattern born of algorithm control and algorithm anti monopoly. The emergence of this new pattern will mean undermining the rights logic of copyright from three dimensions: the logic of right generation,right assignment,and right transfer.Furthermore, "new balance of interests" pattern will break through the limitations of the original relief logic in new ways such as algorithm based relief and distributed autonomous organization relief, providing efficient and powerful protection and incentive mechanisms for the obligee. Under the iterative evolution of technology, the copyright protection model in the Metaverse should adapt to the characteristics of different technological development stages. Firstly, it should harmonise within existing legal norms. Secondly, innovative rules of the Metaverse environment should be formulated to serve the goal of constantly bridging the dual world in which technology creates virtual reality.

Key words : Metaverse; copyright rules;data rights; "new balance of interests" pattern